- Facebook has outgrown its original status as one of the most popular social networking sites. It is now one of the largest forums for business. This is because more than a billion registered users and millions of users visit the site every day. The fact that it has features like Like, Comment and Share makes it easy for the name of your business to reach more users in a very short time. As with any other type of advertising campaign, successful advertising on Facebook requires you to gather a certain number of potential customers.
- The first step in advertising on Facebook requires you to create a Facebook page from where you will be able to advertise. However, you need to know that your potential customers will not find you on Facebook. You need to start announcing your presence on Facebook by any means. If you happen to have a traditional website, make sure you have a “Find us on Facebook” button that visitors to your website can use to follow you on Facebook. You need to continue publishing the button on all of your sales including brochures. You also need to make it easy for your potential customers to find you on Facebook. You can do this by having the URL of your Facebook page in all your brochures and marketing materials.
- The secret to successful Facebook marketing lies in having as many friends or followers as possible. The advantage of doing so lies in the fact that as your fans comment, like or share your ad with their friends or fans, the word about your Ad reaches more people, which increases the chances of some of them buying into your Ad. Depending on how you create your Ad and what your ad is about, you may be surprised at how viral your ad is, which is right for your business.
- In addition to making ads, you can successfully advertise on Facebook by engaging your fans and creating rich posts with content is a sure way to engage with your fans. The fact that they are in a position to comment, like and share your posts with their followers further enhances your ad or business visibility, actually increases the chances of making a sale. Related to this is the use of Facebook Offers. This is a feature that allows you to offer attractive discounts to your existing and potential customers. You can easily create an offer from an ad creation tool.
- Effective use of Facebook ads is another great way to advertise on Facebook. Using Facebook Ads gives you the opportunity to target a specific market you want your ad to reach. You have options to specify age, location, gender and interests of Facebook users who choose your Ad access. Compared to other advertising channels, advertising on Facebook is not only effective but also expensive. It is truly one of the most effective ways to build a loyal customer base.