Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a website, publishing four, joining affiliate programs, advertising on other people’s zines, and much more. As any Internet “guru” tells you, getting your name and product “out there” is the most important part of your success. Therefore, the general rule is: Use as many strategies as possible.
My suggestion is that you take this law one step further. What I think works best is to put as many strategies together as possible. In other words, if you can, build your own network, using the tools you already have. I also use the word network, as it relates to communicating with your online services – not in the sense of trust or customer network, or I have some advice on that, at the end of this article.
So, let’s break this down. Suppose you have a website that promotes a product or service. You probably have a sales letter, other proof and a merchant account, so people can buy your product. Now, I would suggest the following, if you do not already have one, your four (an online magazine, which works by e-mail autoresponder). You get visitors to sign up for your four, using a pop-up or some other form of FREE registration on your website. Again, this may not be new to most people, but here’s another spin on it. In addition to your pop-up or basic registration form on your site, why not add a page to your site, with a link to your homepage, which does nothing but promote your four.
You see, a lot of people pass on your subscription form, because they’re afraid of spam, or they don’t know enough about your four. Will it interest them? Or will it attack them with a lot of advertising?
A separate page can directly describe what the four do, promote the articles you have, and provide a sample, so prospects can see what they find. Make sure you have plenty of subscription forms on this page between sections of your text, so people have more opportunities to sign up. Also, make sure visitors are linked back to your home page, once they have subscribed, so they return to view your product. Any default responder will have this feature, which is very important, because while you really want people to sign up for your four, you also want them to read your sales letter and, hopefully, buy your product.
Another part of good communication online is to establish collaborative programs, in the same way as above. That is, instead of offering your product as an affiliate program, set up a separate page on your website to find relevant programs that you use. Therefore, you may have a link to your home / sales page called “Other Big Products.” Obviously, you can use your wisdom in this article.
This link will direct visitors to a site that advertises other products, where you receive a commission as a managed organization. If you are unfamiliar with affiliate programs, visit ClickBank, a great free online affiliate program. Most Internet retailers only offer their product to people, who want to join affiliate programs, or can provide just one related product, with a link to their home page.
Also, do not forget your other websites. Always be sure to link to all of your URLs and your four articles. The key to building your online network is making sure you have promotional pages for all your products and contacts on your web sites and links all together. Remember, you want all visitors to your email list, and you always want them back on your promotional pages.
One last thought. Promoting your business network offline is also critical to your success. Some basic techniques I use:
o Return address stickers
o Business cards with four addresses and a website
o Flying in public enterprises and public places (make sure your community knows more than anything else)
o Free conferences for regional communities, discussing our topic (remember, you don’t need to make money here – all you need to do is get your name out there and get email addresses, to add them to your list of four)
o Teach a category at a community college (get more email addresses)
o Provide free information on community events, such as home days
o Advertise in your Money Saver magazine. It’s cheap, and it reaches tens of thousands of people, who love cheap or free stuff.
Anything else you can think of that brings people to your site and to your four
Keep a positive outlook. Building a network takes time and effort, but it is worth it in the end.
ALL THE BEST FOR YOUR NEW WORK