Domain names, Technoabhay.com is full of it! But what do you need to keep in mind when buying a domain name?
We will answer all your questions on this blog.
A domain name is a good reflection of your company, product or product, because it is the first thing people see when they look at your website. Companies or individuals may register a domain name for a variety of reasons:
Creating the right website
Build your website
Having a personalized email address
Making parking money
Sell it at (invest)
Before we tell you what a good domain name is, let’s take a step back and see how you can claim your domain name. This can be done in two ways: buying or renting.
BUYING a Domain Name
You can purchase a new domain name for about € 15 a year, depending on the TLD (Top-Level-Domain, this is a combination of dots following the dot). You do not actually ‘buy’ the domain name, you rent it. You purchase a license to use a particular domain name, subject to the rules set by the registrar. SIDN is the official register of websites.nl, DNS Belgium is a registrar of be sites and Verisign is one of the leading registrars of websites. As long as you pay your monthly or annual fee, you can use a domain name as long as you want.
RENTING A MEMORIAL NAME
If you want to rent a domain name, you are actually using someone else’s name, which may be the reason why this happens in very rare cases. One of the reasons why a person can rent a domain name if they don’t have the money to buy it right away. In this case, the domain name will be paid according to the terms.
Making a good first impression is important, because that idea is what people will remember about you. When it comes to website, your domain name is a first impression, so it’s important that you do the right thing. Having a domain name associated with an email address also adds to your credibility. For example: your company is called London Real Estate and your domain name is realestateinlondon.com. Your company name does not match your domain name and will confuse your clients. They will probably be looking for a website like Londonrealestate.com, which is not your company’s website. When choosing a domain name, make sure it matches your company name.
As we said, your email address matches the domain name better. An email address like ‘firstname.lastname@example.org’ looks more professional than ‘email@example.com’.
When choosing your domain name, you need to process the TLD of your choice, as it conveys a specific message to your customers. If you have a Dutch company, you will probably choose a.nl domain name. If this domain name is already taken, you can choose a .com domain name, which will give your website a multi-country look instantly.You control the first digital idea people have of you, so think about it carefully.
THE IMPORTANCE OF A GOOD Domain Name
Just like our economy, domain names are influenced by supply and demand. The more popular a domain name, the more expensive it will be.
Between 1995 and 2000, premium domain names such as website.com, realestate.com and auction.com can still be registered. Many investors can kill with a time machine, so they can go back in time and register these domain names, because they are now more expensive. Only a limited number of these so-called ‘premium’ domain names are available. More domain names will be registered, fewer names will be available.
A domain name like realstate.com will have more ‘live’ visitors per day. Without these visitors, the domain name will have a more reliable and trustworthy appearance. Websites like ups.com, Shell.com and McDonalds.com have domain names exactly like their companies and will look very trustworthy.
When you go shopping for laundry, you will probably choose the one you see on TV, because you feel that you already know it. This is almost the same when it comes to domain names, so you get the picture: a domain name is important for your credibility.
How do I choose a good domain name?
Creating a good domain name depends on your goal. Are you choosing a domain name for your (new) company or do you want to invest in a domain name? In this article we will explain how you choose the best domain name for your company:
Do you work mainly in one country? Select the TLD in the country of origin (ccTLD), such as .nl for the Netherlands, .be for Belgium or UK for the United Kingdom. Are you an international company even if you want to go abroad? After that the choice of standard TLD (gTLD) such as as.com, .eu or .net will be better.
Consider the status of your domain name. You can purchase the domain name flower.com, but you can also choose the plural version flower.com. In this particular case the word flower.com may be better suited to the product and flowers.com will be better suited to the flower shop. Apart from choosing the singular or plural nouns, the period of action can also be important. Theoretically, a domain name run.com may be more important than ran.com. The value depends on the purpose of your domain name however.
Your domain name should also be easy to spell. A good way to test this is what is called a radio test. Imagine hearing a radio ad with a domain name shoezzz.com. Clients may wonder if they are marked with ‘oe’ or ‘oo’ and how many zs are written. Not all domain names that do not pass this test will be worse. Just look at Netflix.com and Flickr.com.
Try to keep your domain name as short as possible: the more words it contains, the less important it will be. A domain name called drivinglessons.com will be more than doyouwanttolearnhowtodrive.com. One called Google.com will be more valuable than typeyourquestionandthissearchenginewillansweritforyou.com.
If you choose to use multiple words, be sure to spell them correctly. This sounds like a good idea to do, but it still doesn’t go well sometimes. The domain name called cheaptickets.com will be much clearer than ticksketscheap.com. This also happens to so-called newTLDs: coffee.company instead of company.coffee.
Try to avoid using a dash (-) in your domain name. This will not be heard on the radio and will make your website less important. Clients often forget to use a line, which will cost you valuable traffic.
Try to avoid ‘hacks’. These are domain names like Barbecu.es and swimsu.it. They’re hard to understand and they certainly need more clarification, which requires a lot of time – especially when it comes to advertising.
All of the above position tips and tricks can be used when choosing a good domain name for your company. In case you want to buy a domain name as an investment, there are a few additional things to consider. We’ll get back to this on another blog.